Brand Storyteling Essay Example | Topics and Well Written Essays - 500 words

Brand Storyteling - Essay Example In addition, stories easily convey the message of the content by allowing customers to visualize the vision of the brand in an easy manner. On the contrary, messages based on facts do not create a long lasting impact on the customers as stories do. Effective stories have; entertaining value engages the audience and relates to the personal needs of customers. These features let the customer ‘live’ through the story of the brand. For instance, by posing a problem in the story with the brand as the solution makes the audience assume a true experience. Instead of the audience grasping the product pitches, the idea of the brand story is taken in (Barry 2014). Storytelling, no matter how many companies adopt it, it will always emerge as the sure way of excluding a company from its competitors by creating a more appealing and effective story than the other companies. Almost everybody enjoys the feeling of being in control of the environment, future and their lives, among other things. For that reason, companies should use storytelling to evoke emotions of the desire to control. The story makes it clear to the customer how the brand makes him or her in control, albeit in the subconscious mind only. By embracing family values to the brand story, the audience is emotionally influenced, especially married couples. For instance, Cerebos Pacific, a sauce additives company, uses Asian family values that relate to food to convince customers to buy their products (Temporal 2013). In Asia, food cooking is not just an act rather it is a way of emotional expression. A brand story that relates to the audience and through their ‘living’ through the story, their wishes are fulfilled and emotions are evoked. The brain encodes the value in things and remembers wishes that were vicariously fulfilled. A brand story that evokes emotions of love can convince the audience to purchase the product. Love emerges at the most fundamental emotion ever known to human beings.